“I’d spotted Charlie and Chief going by earlier, and knew that they’d been working hard all morning. I had a bottle of Oralade on the counter to demonstrate the ease of giving the product through a feeding tube for sick patients, and I thought that they too could do with a quick energy boost and rehydration. They were both drinking it so quickly that I had to grab a cup for one and let the other lap straight from the bottle! They certainly seemed to enjoy it so, I sent a few bottles home with their handlers to feed at home when their day’s work was done.”
New company Macahl Animal Health made its debut at London Vet Show this year, and was delighted with the response its product received. Managing Director, Anthony Mackle, said that the show had resulted in lots of support for the Feed Don’t Fast campaign to drive awareness of the need to feed veterinary patients proactively and early,
“This was the first big show that we have done, and for a small company like ours, it was so gratifying to see that there is clear support for a microenteral nutritional product like Oralade. We had many discussions on the stand about the positive benefits of early nutritional intervention, in place of fasting. Some people weren’t aware that current recommendations for the management of GI disease had moved away from nil-by-mouth, and that patient outcomes can be improved by feeding an appropriate food on day 1.
“Enterocytes play a very important role in maintaining the gut-associated immune barrier and they rapidly die without a direct nutrient source. Most commercial recovery diets aren’t suitable for immediate use, being too high in fat and protein. Oralade provides a safe first step, and keeps the vital gut cells alive and functioning before the patient is transitioned onto solid food in time.”
Oralade’s unique blend of functional amino-acids, glucose and electrolytes in an isotonic drink ensure rapid absorption of key nutrients without upsetting the gut. The low-fat, low-protein formula is suitable for all GI patients, including those with pancreatitis, acute gastroenteritis and following gut surgery. Feeding guidelines also support the product’s use in vomiting patients, where the small amounts fed are enough to keep the enterocytes alive without exacerbating the condition, before increasing quantities as the patient is able to cope with a greater amount.
Further information on the use of Oralade can be found at www.oralade.com. A free CPD webinar on GI disease and its management is also available, delivered by critical care expert, Dr Ava Firth at www.feeddontfast.co.uk. More on the Feed Don’t Fast campaign can be found at Facebook/feeddontfast and on Twitter #feeddontfast.
Telephone Macahl Animal Health on (0)28 8778 9245