|It’s hard to estimate how many millions pet owners spend globally trying to find the key to managing obesity and weight control for their pets, and, yet disappointingly, an estimated 50 per cent of vet-supervised weight loss plans for pets do not succeed.1 Now, petfood company, Hill’s Pet Nutrition says veterinary professionals can expect something dramatically different as a result of a breakthrough innovation with the launch of a revolutionary weight loss food for cats and dogs set to crack the obesity conundrum in pets.Some dietetic foods work in clinical settings under strictly controlled conditions, but Hill’s™ Prescription Diet™ Metabolic Advanced Weight Solution is clinically proven to work in real homes, with real pets and their owners, under real world conditions. Research validated by a veterinarian-supervised, blinded feeding trial with 314 client-owned dogs and cats showed pets lost an average of 0.7 per cent of initial body weight per week.2 This rate of weekly weight loss is comparable to the results of rigorously managed weight loss programs.3|
An astounding 88% of dogs and cats taking part lost weight when their owners fed the new food in the same way they would normally feed.2 As importantly, eight out of 10 pet owners were so happy with their pet’s results they said they would recommend Metabolic Advanced Weight Solution to friends with overweight pets.2 These are the kind of results that will make clinics and their clients very happy while addressing a key medical and welfare issue.
Hill’s™ Prescription Diet™ Metabolic Advanced Weight Solution uses a scientifically formulated nutrient complex that works with each pet’s unique energy expenditure to encourage fat burning while sparing lean body mass, by up-regulating or down-regulating certain gene expression. This switches obese and overweight pets to a gene expression profile usually associated with lean animals.The formula is clinically proven to promote 28% body fat loss in dogs and cats in two months, all while sparing lean muscle mass.2
And Hill’s™ Prescription Diet™ Metabolic Advanced Weight Solution is no one hit wonder: the excess weight lost by pets stays off. Studies confirm that once at target weight, pets can eat greater quantities of the same Metabolic Advanced Weight Solution food – up to 50 per cent more calories – and still maintain their new sleek body shape and weight, equating to weight maintenance without food deprivation, a common cause of owner complaints. 2
This means that vets can make a nutritional recommendation for pet weight loss, knowing that the owner doesn’t have to always adhere to precisely weighing out the food or changing their pet’s feeding routines. Hill’s™ Prescription Diet™ Metabolic Advanced Weight Solution – available in dry and canned formats – is suitable for weight loss and long term feeding in obesity-prone animals. Exceptional palatability means ‘Metabolic’ tastes great and the majority of pet owners takingpart in the trial felt that their pet remained full and satisfied between meals. Additionally, 80% of pet owners said that they would recommend the food to a friend with an overweight pet and 68% agreed it was an easy way for their pet to lose weight.2
Dr Blake Hawley, veterinarian and Managing Director for Hill’s, says the new product represents an exciting opportunity for the profession to improve the health and welfare of pets, “Metabolic Advanced Weight Solution offers flexible weight loss success, without deprivation. This in turn makes it easier for pet owners to keep pets on the program and their positive experiences help encourage them to continue to comply with your veterinary healthcare team’s feeding recommendation to achieve target weights that are maintained long term. This is outstanding news for practices, clients and their pets!
Hill’s™ Prescription Diet™ Metabolic Advanced Weight Solution is available to order through usual distribution channels from April. To find out more, contact Hill’s Territory Managers or call 0800 282438 (ROI 1800 626002).
1. Mestel, R. “Fat dogs, fat cats: Time for a … pet obesity clinic?” Los Angeles Times. 12 September 2012, http://lat.ms/R3X3rG story (4 October 2012).
2. Data on file. Hill’s Pet Nutrition, Inc.
3. Tvarijonaviciute, A., J. J. Ceron, et al. “Effects of weight loss in obese cats on biochemical analytes related to inflammation and glucose homeostasis.” Domest Anim Endocrinol 42(3): 129-141. German, A. J., S. L. Holden, et al. (2012). “Long-term follow-up after weight management in obese dogs: The role of diet in preventing regain.” Vet J 192(1): 65-70.