Indorex® Triumphs in 2014-2015 Your Dog and Your Cat Product Awards

Indorex, the UK’s best-selling veterinary household flea treatment*, has been voted Best Dog Flea Product (Home) for the seventh time.  It also claimed the top spot in the same category of Your Cat Magazine’s Product Awards.The Your Dog Magazine and Your Cat Magazine Product Awards give readers the opportunity to nominate products across a range of categories which make life with their pet easier and happier.  Voting for the awards, now in their eighth year, was changed this year to enable owners to vote for any product instead of selecting from a shortlist, which, according to the magazines’ publisher, made the voting more open.

Indorex, manufactured by Virbac, has won the Best Flea Product for the Home category for seven years out of the eight that the Your Dog Magazine Awards have been running.   It has topped the Best Flea Product in the Your Cat Magazine Awards three times.

Used in conjunction with a monthly spot-on treatment on the pet, Indorex, an easy-to-use, odourless spray, kills adult fleas and prevents the development of their eggs and larvae.  This breaks the flea life cycle and helps keep homes flea-free for up to twelve months.

Alison Queenborough, publisher of Your Dog and Your Cat, commented: “This is a tremendous achievement for Indorex. Your Dog and Your Cat magazines are the market leaders and to receive this kind of endorsement from their knowledgeable readers is quite an accolade.”

Simon Boulton MRCVS, Marketing Manager for Small Animals at Virbac, added:  “This latest endorsement from the readers of Your Dog and Your Cat Magazine confirms Indorex’ consistently outstanding performance as an environmental flea control solution.   We’re absolutely delighted that it has won in its category across both magazines again – especially under the new voting arrangements.

“For practices, providing advice on flea control is a vital opportunity to bond with owners and build a product-based revenue stream.   Our award-winning, easy-to-use and cost-effective products, Indorex and Effipro®, are an ideal solution, both to practices and to pet owners.”

Founded by a veterinary surgeon, Virbac is dedicated to supporting the veterinary profession through the development of innovative products and services, which help animals to lead longer, healthier lives.  One of the largest independent veterinary pharmaceutical companies in the world, its wide product portfolio includes many market-leading and award-winning products for large and small animals.

Virbac ( aims to work in close partnership with its customers, providing the advice and support they need to run successful, profitable businesses.   It has recently launched  Virtual Virbac, a pioneering, interactive communications portal to keep practices up to date with the latest information on Virbac products.  By scanning the Virtual Virbac image using the free Blippar app on a smart device, the image ‘comes to life’, enabling veterinary professionals to interact  with a range of clinical and support information on key Virbac products.