Commenting on the workshop, vet Marc said: “Three quarters of the UK’s pet-owning population now owns a smartphone so we are increasingly a nation of ‘digital consumers’, with bonded clients forming the backbone of your practice using social media platforms like Facebook and Twitter, and often expecting you to employ these platforms too.
“You also need to be reaching out beyond your existing base and attracting new clients to help take your business forward. Social media, together with the adoption of some simple online and conventional marketing and PR techniques in your community, can make a real positive difference – and the great thing is that many of them are free to use and fun to do as well.”
Marc continued: “From my experience of running two Twitter accounts (@marcthevet and @PupAid) with a total of around 100,000 followers, I’m keen to share practical and interactive tips in community engagement, giving delegates a chance to learn exciting new ideas and opportunities. I’ll also be able to help with any difficulties they have encountered and suggest solutions so they can return to their practices inspired and raring to go!”
Dr G Mark Johnston, Managing Director of Vetstream, added: “Effective communication is a key differentiator for veterinary practices in a fiercely competitive market. Successful practices will be those who adopt the marketing tools and techniques to embed them firmly at the heart of their community.
“Our workshop will help them make 2016 the year in which they put themselves firmly on the map!”
Further information is available at: http://www.vetacademy.org/CE-CPD-Providers/vetstream-webpartner