|Membership of ‘Healthy Pet Club’, a loyalty scheme launched by CVS , has topped 200,000, making it the largest veterinary loyalty scheme in the UK. Mrs Sheri Miller from Lowestoft in Suffolk joined the scheme at The Veterinary Hospital in Lowestoft with her dog, a Labrador Cross, called Mowgli on 11 March.
She was delighted to find she had become the 200,000th member and was awarded a year’s free membership to mark the milestone by the practice.
CVS’ Healthy Pet Club (HPC) was one of the first loyalty schemes to be launched in the UK veterinary sector and aims to help practices build regular, forecastable revenue while enabling clients to budget for their pet’s healthcare.
Mrs Miller first joined the HPC in July 2014 with her cat, Pepsi, before signing up again with Mowgli. She said: “The HPC has proved very good value for money. It gives me peace of mind knowing that through my monthly payments, Mowgli’s flea and worm treatments, vaccinations are all covered.”
Commenting on the success of HPC, Barry Brackner, Commercial and Marketing Director at CVS, said: “With the market for veterinary services so competitive, clients are looking for value and will soon move elsewhere if they don’t feel they are getting it. This makes a loyalty scheme increasingly a ‘must have’ for practices and our Healthy Pet Club is certainly achieving its goals both in terms of both building revenue and improving the welfare of our clients’ pets.
“Word seems to spreading about the HPC because many of our new members tell us they are joining following a recommendation from a friend and this is particularly satisfying. Reaching the 200,000 membership mark is exciting but we have no intention of standing still and are constantly looking at new ways to develop the HPC.”
CVS UK Ltd is the largest and fastest-growing mixed practice corporate veterinary group in the UK. Founded in 1999 and run, principally by vets, it employs more than 3,000 staff at its practices and surgeries across the UK and in its related veterinary businesses, including an online pharmacy, three pet crematoriums and five veterinary laboratories.
Key to its success is CVS’ ability to attract ambitious veterinary staff and to invest in their clinical skills, knowledge and in research to drive the profession forward. It also provides the business support to ensure its diverse range of small animal, large animal and equine practices achieve their full potential. CVS’ guiding principles include a commitment to excellence in all aspects of its work and a focus on building long-term relationships with its customers and suppliers. The company works in close partnership with the wider veterinary profession and industry colleagues.