More than a 100 modules of lectures from the North American Veterinary Community (NAVC) Conference in 2013 are now available to UK veterinary professionals via Vetacademy, a Vetstream service providing e-learning modules and online videos in partnership with some of the world’s leading veterinary CPD providers. In addition to the NAVC content, a module offering advice to practices seeking fresh ideas to make their marketing more effective has been launched.
The annual NAVC Conference features more than 350 lecturers, 25 daily lecture tracks and the largest meeting of exotics practitioners in the world. Each NAVC module available on Vetacademy consists of a video recording of a lecture; links to Vetstream’s digital clinical resources and a multiple choice test leading to a certificate. Content is aimed at vets, nurses and managers and covers topics including neurology, parasitology, business strategy and recruitment.
‘Veterinary Marketing: Beyond CPD’, a three hour self-study module to help practices boost their marketing has been prepared by Dawn Grossart, Fellow of the Chartered Institute of Marketing and a Chartered Marketer, who has advised companies of all sizes from household brand through to small businesses.
Dr G Mark Johnston MRCVS, Managing Director of Vetstream, said, ” NAVC is recognised globally for quality and diversity of its CPD. We are delighted to be bringing many of its key lectures, given by internationally renowned speakers, to veterinary professionals in the UK through Vetacademy.
“Marketing their practice effectively is a key challenge for most practice’s in today’s competitive business environment so we’re also delighted to be offering an exclusive new module from Vivid Marketing which is packed with useful information to help practices build loyalty among their existing client base and attract new ones.”
In addition to the Vetacademy e-learning platform, Vetstream offers four clinical reference services, Canis (dogs); Felis (cats); Equis (horses) and Lapis (rabbits) which, between them, provide the world’s largest online source of peer reviewed point-of-care veterinary content. It also offers Webpartner, a veterinary website provider.