The Goddard Veterinary Group is celebrating the 1,000th member of it its in-house pet health plan, ‘ProActive Pets’ launched in 17 of its branches in December 2012. It now plans to extend the initiative to all of the practice’s branches by the end of 2013.
ProActive Pets was developed by Ben Everett, one of Goddards’ Regional Managers for North East London. Its objective is to encourage compliance with preventative health regimes among clients while also enabling them to budget monthly. In addition to discounted rates for core preventative care products and consultations, ProActive Pet members receive benefits including VIP access to nurse clinics and services and a range of special offers.
Commenting on the success of the Pet Health Plan, Ben Everett said: “With pet owners continuing to face tough economic times, we wanted to provide an easy way for them to keep their pets healthy. By joining ProActive Pets, they save money on basic treatments and can budget more easily for their pet’s care. It’s also helpful to our branches in terms of building long-term client relationships, based on providing a high level of veterinary care.
We ran a pilot scheme for a year in two of our branches and it proved so popular that we had no hesitation in rolling it out more widely at the end of 2012. We attribute its success to the fact that it’s designed to be simple and cost-effective for owners and also straightforward for our branch staff to run. In fact our staff’s enthusiasm and support for the Plan has been instrumental in its success and I’d like to congratulate them on making ProActive Pets a winner, both for owners and for their branch.
We’re now looking forward to extending ProActive Pets to all of our branches during the year. ”