|Prinovox®, a prescription-only spot-on ectoparasiticide launched by Virbac earlier this year, has received an Easy to Give Award from feline charity International Cat Care. The Easy to Give Awards, presented on 11 September 2015, are awarded to products which help owners to medicate their cats more easily. Prinovox contains the same combination of Moxidectin and Imidacloprid as the market leader and offers a wide spectrum of activity against parasites. It was recognised by International Cat Care for its ease of use and special mention was made of its innovative parasite protection support package designed to engage the whole family. Resources include eye-catching pet owner materials, a branded point-of sale kit and an educationally-focused Kids Club|
Commenting on the Award, Claire Bessant, Chief Executive of International Cat Care, said: “The Easy to Give Awards recognise the commitment made by companies in making it easier to give medications to cats. We asked people for feedback on ease of giving, if they would be happy to use the product again and if giving the product had any negative effect on their relationship with their cats – remembering the ‘old’ days when spraying the entire cat was required for flea treatment and the cat vanished at the sight of the spray can.
“Flea treatment will always be necessary and people now understand the spot-on method of delivery. Owners who tested Prinovox found it easy to use and also liked the accompanying materials which contain a great deal of educational information for the whole family and also remind them when treatment is due.”
Virbac’s Head of Marketing (Companion Animal), Simon Boulton MRCVS, added: “Compliance is a significant challenge for many pet owners and cat owners can find it particularly difficult. In developing our support package for Prinovox, we took this into account with the aim of developing high impact, eye-catching resources that would engage the whole family with the importance of parasite control in a fun way.
“We are delighted to receive an Easy to Give Award from International Cat Care and hope that practices using Prinovox continue to find it helpful in boosting compliance levels among all pet owners.”
In cats, Prinovox is licensed for the treatment of fleas, mites, roundworm and heart worm. In dogs Prinovox is licensed for the treatment and prevention of lungworm; for the treatment and prevention of fleas and also for lice, mites, heartworm and roundworms. It can also be used for fleas and heartworm in ferrets. Offered in six presentations to suit all weight ranges and in packs of four pipettes, Prinovox features bright, interactive packaging using the Blippar platform. By downloading the free Blippar app onto a device, owners can ‘blipp’ interactive icons on the product’s packaging to gain access to additional information on Prinovox, videos on parasites, a reminder system and a fun game.
Founded by a veterinary surgeon, Virbac is dedicated to supporting the veterinary profession, the trade and farmers through the development of innovative products and services. One of the largest independent veterinary pharmaceutical companies in the world, its wide product portfolio includes many market-leading and award-winning products for large and small animals. Virbac works in close partnership with its customers, providing the advice and support they need to run successful, profitable businesses.
International Cat Care (iCatCare) is a charity dedicated to the health and welfare of cats. Its mission is to engage, educate and empower people throughout the world to improve the health and welfare of cats by sharing advice, training and passion.