|Virbac has launched Pronefra®, a unique 4-in-1 product to aid in the management of cats and dogs with CKD. Pronefra helps to manage a range of factors which are known to decrease quality and/or length of life.
According to Virbac, blood phosphate is regarded as one of the most important management pathways in addressing CKD, with evidence showing the benefit of restricting phosphate in the diet. Pronefra’s primary mode of activity is as a phosphate binder. Studies show that it can significantly decrease serum phosphate levels.¹
Enhanced palatability has also been a focus of Pronefra’s development as it is an essential attribute for a product aimed at often inappetant animals. In addition to its phosphate-binding properties and its palatability, Pronefra has the following properties:
- It binds uraemic toxins
- It helps to maintain normal kidney architecture
- It contributes to supporting a balanced blood pressure.
Pronefra is presented in a liquid formulation for ease of use and should be mixed with food or given orally at meal times – the ability to give via a syringe makes both methods possible. Virbac is providing a practice pack of support materials to practices, including a pet health recording book for clients to aid in compliance and other educational tools for vets, nurses and clients.
Commenting on its launch, Simon Boulton MRCVS, Marketing Manager for Companion Animals, said: “CKD causes a vicious circle of deterioration but good management can increase both the quality of life and life expectancy of affected animals.
“We are delighted to launch Pronefra in the UK, following a ‘sell-out’ launch in mainland Europe, as a new option to aid in the management of CKD.”
Founded by a veterinary surgeon, Virbac is dedicated to supporting the veterinary profession through the development of innovative products and services, which help animals to lead longer, healthier lives. One of the largest independent veterinary pharmaceutical companies in the world, its wide product portfolio includes many market-leading and award-winning products for large and small animals.
Virbac aims to work in close partnership with its customers, providing the advice and support they need to run successful, profitable businesses. Many of the services it offers are available through its innovative practice support portal www.my-virbac.co.uk.
¹ Effect of a product containing the dietary phosphate binders calcium and magnesium carbonate associated with other reno-protectant substances (Pronefra®) on blood parameters and mineral balance in adult cats – Study No. VIRPRO-01.