Record-breaking performance for Indorex in the Your Dog and Your Cat Product Awards

Simon Boulton MRCVS, Companion Animal Marketing Manager at Virbac, holding the two awards. 

Indorex, the UK’s best-selling veterinary household flea treatment*, has set a new record by winning a Your Dog Magazine Product Award for the sixth time.  It has also regained the top spot in the same category of Your Cat magazine’s Product Awards.

Now in their seventh year, the Your Dog Magazine and Your Cat magazine Product Awards give readers the opportunity to nominate products, across a range of categories, which make life with their pets easier and happier . Indorex has now won the Best Flea Product for the Home category for six years out of the seven that the Your Dog Magazine Awards have been running.   It has topped the Best Flea Product in the Your Cat magazine Awards twice and has moved up from being Highly Commended in the 2012 Awards.

Used in conjunction with a monthly spot-on pet treatment, Indorex, an easy-to-use, odourless spray, kills adult fleas and prevents the development of their eggs and larvae.  This breaks the flea life cycle and helps keep homes flea-free for up to twelve months.

Sarah Wright, editor of Your Dog Magazine, commented:  “Virbac has every right to be delighted.  Your Dog and Your Cat are the leading publications in their respective markets and the magazines’ readers certainly know their stuff.  The fact that they keep voting for Indorex is a real endorsement of the product.”

Simon Boulton MRCVS, Marketing Manager for Companion Animals at Virbac, added:  “We’re delighted that Indorex has proved so consistently popular with readers of both Your Dog and Your Cat.  The fact that it has won the Your Dog Product Award six times is fantastic – but we’re equally pleased that it has, this year, again won the Your Cat Product Award, having won it in 2009 and been Highly Commended since then.

“Flea control is a constant challenge for pet owners and using a household insecticidal spray is fundamental to the success of a prevention regime.  For practices, providing advice on flea control is a vital opportunity to bond with owners and build a product-based revenue stream.  Our award-winning, easy-to-use and cost-effective products, Indorex and Effipro, are an ideal solution, both to practices and to pet owners.”

Founded by a veterinary surgeon, Virbac is dedicated to supporting the veterinary profession through the development of innovative products and services, which help animals to lead longer, healthier lives.  One of the largest independent veterinary pharmaceutical companies in the world, its wide product portfolio includes many market-leading and award-winning products for large and small animals.

Virbac ( aims to work in close partnership with its customers, providing the advice and support they need to run successful, profitable businesses.  Many of the services it offers are available through its innovative practice support portal

For further information contact your local Virbac territory manager or call Virbac on 01359 243243.