Royal Canin announces winners of Summer of the Cat competition


Royal Canin has announced the winners of its annual Summer of the Cat ‘best display’ competition, part of a multi-faceted campaign to help small animal practices develop their relationships with cat owning customers.

The Oakfield Veterinary Group based in Castle Bromwich in the West Midlands was crowned the winner after submitting a photo of their Summer of the Cat waiting room display to the pet food manufacturer. The practice wins £100 in high street vouchers in addition to the £10 voucher that every practice was awarded for entering the competition.

Royal Canin’s Marianne Lomberg commented: “The display competition was just one element of this year’s summer feline campaign which also featured reduced price diets, a free display package and the opportunity for cat owners to feed a rescue cat for a day, with each pet food purchase. The display element allowed our practices to give free rein to their creativity and we saw some really fantastic waiting rooms areas which were a joy to judge. We’d like to express our thanks to everyone that took part in the competition and we’re confident that initiatives like this will really help to increase loyalty at participating vet practices.”

In addition to Oakfield’s win, there were a number of other veterinary practices commended for their entries. These included: Pype Hayes Veterinary Centre in Birmingham  and Blacks Vets in Lye ; Woodcroft Veterinary Group in Cheshire and Midsummer Veterinary Group in Milton Keynes ; Better Pets in County Down ; and Allan Vets in Renfrew.