|Vetstream, a leading supplier of veterinary digital reference content, has launched Allvet, the first global veterinary directory and content hub. Allvet aims to provide a comprehensive resource of veterinary information to help veterinary professionals around the world to research and compare suppliers, products, services and associations in particular sectors, markets or countries.
According to Vetstream, veterinary professionals using Allvet for research will be able to review a wide range of content from Allvet’s company and association members. The information, which will be constantly updated, includes corporate profiles, product details, press releases and forthcoming events. Users will also be able to access members’ social media platforms and YouTube channels, all from the same site.
Allvet’s animal health and veterinary advertisers will benefit from utilising this additional channel to reach a global audience of potential customers and from increasing ‘back links’ to their own website, which will, in turn, help to increase its overall SEO performance.
Commenting on the launch of Allvet, Dr G Mark Johnston, Managing Director of Vetstream, said: “Time is always the enemy in veterinary practice so Allvet makes research easier and faster for veterinary professionals as it gives them access to so much company, product and service information in one central place.
“Veterinary businesses and organisations are constantly looking for new and innovative ways to extend their marketing reach cost-effectively and, as an independent site, membership of Allvet offers them the opportunity to promote themselves to a global veterinary market in a way that adds value to their existing marketing efforts. They can upload all kinds of company information onto the site and add key words to ensure that users can find their products or services quickly and easily. We will be adding even more functionality and new features to Allvet in the months ahead.”
David Haley, Operations Manager at Purple Haze, a member of Allvet and partner of Vetstream in its development, said: ”We see a real benefit in participating in what is effectively the first online business directory for the global veterinary sector. It offers a wealth of features, including the capability to help users narrow their search quickly by offering 67 categories, covering species, body system and discipline.
“We’ve been so impressed with Allvet that we have partnered with Vetstream to use the site to market our own virtual resource services and we will also be working with Vetstream to encourage other veterinary companies to participate.”
Vetstream offers a range of online clinical resources for the veterinary profession including Canis, Felis, Lapis and Equis. Its Vetacademy e-learning service offers e-learning modules and online videos from some of the world’s leading veterinary CE providers, including The Royal (Dick) School of Veterinary Medicine, the North American Veterinary Community (NAVC), Elsevier and Improve International and its Webpartner service specialises in the development of professional and accessible websites for veterinary practices and related businesses and organisations.