|A new Content Service offering ‘pet owner-friendly’ pre-prepared content for use on practice websites and in e-newsletters has been launched by online veterinary content specialist Vetstream for its veterinary practice website service Webpartner.
The new service features stories written by veterinary professionals on a range of topics relevant to small animals. Preventative health is a particular focus with topics including:
The Content Service is available as an ‘add-on’ to Vetstream’s Webpartner Email Package, a service which offers clients the capability to send targeted emails to their clients. Instead of having to generate the stories themselves they will be provided with three news stories per month or can request stories on a particular topic. Each story features a call to action to drive visits and enquiries to the practice. The stories can also be posted on practice websites.
“Time is the enemy in a busy practice, even those with the best intentions of keeping in close and regular contact with their clients,” explains Dr G Mark Johnston, Managing Director of Vetstream. “With our new Content Service, we’re helping practices to save time by ensuring they have a constant stream of relevant, fresh and accurate content for their e-newsletters and websites.
“The stories are written in a friendly, accessible style and offer useful, educational information, as well as reinforcing the value of contacting the veterinary team and inviting them visit the practice with questions about pet health. They will help Vetstream Webpartner customers to ensure that their e-newsletters are fresh and interesting and that content on their website is updated regularly in line with the changing seasons and other topical developments.”
Vetstream Webpartner has designed and built more than 250 veterinary websites. Its team of experienced web developers design and develop a new site from scratch based on a brief from a practice. It offers comprehensive support to its customers in the form of practical advice, training sessions and a range of add on services, including pet owner fact sheets, videos and the new Content Service.
For more information about Webpartner, visit www.vetstreamwebpartner.com
In addition to Webpartner, Vetstream offers a range of online clinical resources for the veterinary profession including its point of care reference resources Canis (dogs); Felis (cats); Equis (horses) and Lapis (rabbits). Its Vetacademy service offers e-learning modules and online videos from some of the world’s leading veterinary CE providers, including The Royal (Dick) School of Veterinary Medicine, Elsevier and Improve International.