Virbac Set to Revolutionise Practice Support

Virbac is set to revolutionise the support it gives to its customers with the launch of an online portal offering a range of business, marketing and technical services.

Launched at BSAVA Congress, ‘My Virbac’, provides instant access to a wide range of services and resources to practices in an easily accessible form. Some of the services are delivered online or via downloadable toolkits. Others involve booking training or other forms of support from expert partners working with Virbac.

Key elements of My Virbac include:

  • Business support tools to help enhance business processes and overall productivity and profitability. This section includes access to a mystery shopping service and staff training, as well as business auditing service. In its entry-level form, this is provided as an online audit. It can be upgraded to involve a bespoke report from a business consultant on request
  • Marketing support including Virbac’s unique ‘Comms Manager’ which guides practices aiming to build their profile through PR and social media. The marketing support section also offers tools to enable practices to print high quality, professional promotional materials
  • Client-facing tools to help vets build stronger, long-term relationships. This section includes a ‘Total Compliance’ toolkit and online client satisfaction training
  • Resource Library containing webinars, technical and business related articles and a stock of educational articles for websites and client newsletters
Victoria Hudson, Product Manager

Commenting on the launch of My Virbac, Product Manager, Ms Victoria Hudson said: “Virbac was one of the pioneers of the concept of practice support and the services we already offer are highly valued by our customers.

In developing My Virbac, we’re taking things to a new level. We’ve worked with business and veterinary experts to develop a practical and helpful range of services which will make a real difference to practices that use them. We plan to add additional services and tools on a regular basis.

As the veterinary sector becomes increasingly competitive, providing an outstanding clinical service is no longer enough. Practices must also be well-run businesses, with a strong focus on marketing and client retention. Taking advantage of the services and tools available on My Virbac will help practices to ensure they are well placed to succeed even in difficult times.”

To access Virbac’s services platform, practices and individuals can register at

Founded by a veterinary surgeon, Virbac is the largest independent veterinary pharmaceutical company in the world and is dedicated to supporting the veterinary profession through the development of innovative products and services, which support their businesses and help animals lead longer, healthier lives.